Branding is an essential part of the Demag experience. A clear, unified look and feel helps us to create a strong brand that will build our reputation.

If you are working with Demag in any way, you are an important brand ambassador. By understanding and consistently communicating the Demag values and core messages, you will help support, sustain and strengthen the Demag brand in the eyes of both new and existing customers.

To make it easy, we have collected all you need to know about the visual in this VI Portal. We have also created the Demag Brand Playbook, where you will find more information about our history, our industries and our target audiences.

Enjoy!