Motor vehicles can be designed as advertising media with little expense. They have high contact frequency and wide distribution. Service vehicles can communicate the Demag brand where no other form of advertising is possible. In this chapter, we show you the ideal place for the logo on different vehicles. Vehicles differ greatly and it is not always easy to position graphic elements. It is important, however, to apply a simple, clear, identifiable presentation that supports our claim to be a premium manufacturer. The body colour for customer service vehicles is the standard option white or silver. Only the Demag logo and the contact details of the service station may be displayed on motor vehicles. On larger vehicles such as Caddys and vans, at least one advertising space could be used, as at present.

The logo and contact details must be easily legible and must not be obscured by vehicle parts (e.g. ladders). The colours of the Demag logo are:
RAL 9005 jet black/Pantone Process Black
RAL 5002 ultramarine blue/Pantone 661

Contact information:
Font: Frutiger LT 55 Roman
Colours: RAL 9005 jet black / Pantone Process Black

Horizontal elements:
Colour on white: RAL 7004 signal grey / Pantone Cool Gray 7
Colour on grey: RAL 7015 slate grey / Pantone Cool Gray 10