Our Brand
Branding is an essential part of the Demag experience. A clear, unified look and feel helps us to create a strong brand that will build our reputation — even when speaking to different target groups, regions or industries.
If you are working with Demag, you are an important brand ambassador. By understanding and consistently communicating the values and messages presented in this guide, you will help support, sustain and strengthen the Demag brand in the eyes of both new and existing customers.
Overview of the brand’s core elements
