Press release
Wetter, Germany

Industrial Designers Society of America (IDSA) award for Demag V-type crane

  • The International Design Excellence Awards (IDEA) is one of the most prestigious international design awards
  • “Made in Germany” also for product design

The outstanding product design of the Demag V-type crane has now also been recognized in the USA: the Industrial Designers Society of America (IDSA) has recognized the crane girder as part of its International Design Excellence Awards (IDEA). The V-type crane was awarded Silver as one of the “top winners” in the Commercial & Industrial Products category.

The jury evaluated a total of 1,700 entries. Matthew Marzynski from the University of Washington and Jury Chair explains: “When we look at a design, we’re not just looking at what’s trendy or fashionable at the moment. We have the context of that history of that long line of designers that came before us.”

Following the iF Design Award, Red Dot Award and other awards, the patented crane continues this success story and has now received another design award this year. Andreas Hambrock, Head of Universal Cranes Business Line at Terex Material Handling, explains: “It is really great that the product design of our Demag V-type crane has been recognized at this level. And the fact that we have now also won an American design award proves that products which are ‘Made in Germany’ can also compete in the design arena.” Characteristic for the crane girder is its V-shaped design with vertical and diagonal struts as well as tapered diaphragm joints. The development engineers utilized bionic principles and based their design on bone structure, which only uses material where it is actually needed.

The construction of the V-type crane offers considerable technical benefits compared to conventional cranes that have enclosed box-section girders or I-beam girders. Its innovative design reduces oscillation frequency by 30 percent, cuts its weight by an average of 17 percent and doubles its service life to more than 500,000 changes of load. The new girder concept offers significantly improved efficiency for handling loads and higher handling rates.

About Terex Material Handling 
Terex MHPS GmbH is one of the world’s leading suppliers of crane technology with Demag industrial cranes and crane components. The core competence of the Terex Material Handling business group lies in the development, design and production of technically sophisticated cranes, hoists and components and the provision of sales support and services for these products. Terex Material Handling manufactures at 19 locations on five continents and reaches its customers thanks to its presence in more than 60 countries.

About Terex 
Terex Corporation is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer-driven solutions for many applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries. Terex reports in five business segments: Aerial Work Platforms, Construction, Cranes, Material Handling & Port Solutions and Materials Processing. Terex offers financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. Visit for further information.

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Christoph Kreutzenbeck

Christoph Kreutzenbeck

Ruhrstrasse 28
58300 Wetter

+49 (0) 2335 92-3907