Blue box

• Used as container for headline
• One blue box per spread max.
• Should not be included on every page
• Can be used to divide or introduce chapters
• Also used to embed page numbers
• If the box (multiplied 100%) is placed on an image motif, a white area with 20% transparency is placed underneath to improve contrasts

Yellow box

• Used as container for sub-headline
• One yellow box per page max.
• Should not be included on every page

Information box

• Used to emphasise product benefits, other benefits, etc.
• Contains lists, no copy texts
• Generally blue background fill with white font; only in exceptional cases yellow background filling with black font

Bullet points

• Bullet points use the 12-degree layout
• the first level is Demag Corporate Blue
• the second level is Demag Corporate Yellow

Logo/address area on back covers

On back covers, the logo is always placed as negative on the blue 12-degree gradient