Typefaces

Typefaces

Headlines

Produkt Semibold, by Commercial Type (2014)

Produkt Semibold is an attractive and functional serif font. Especially with greater line thicknesses, it displays its unique compact proportions and a regular texture. Produkt Semibold is used in white on a blue box for all chapter headlines.

demag fonts

It can also be used in blue (without box) for other headlines.

Demag_Headline_Design_example2

This font can be purchased from https://commercialtype.com/catalog/produkt/produkt/semibold 

Continuous text: Frutiger

In continuous text, we use the Frutiger font family. It is characterized by an easily legible print image and fast recognition. We use it for all design materials, such as business cards, brochures, advertisements, invitations, trade fair and exhibition walls, etc.

Demag_Fonts_Body_Copy

This font can be purchased from https://www.linotype.com/1270238/frutiger-family.html

Office documents (PowerPoint, Word etc)

For standard Office applications, we use substitute fonts. However, these are never used in promotional documents (such as brochures, leaflets, posters, etc). 

  • Headlines: Rockwell
  • Body copy: Arial
  • For detailed information about use in PowerPoint, see PowerPoint section

The templates (InDesign and PPT) in the tool box contain typographic specifications, such as font size.

Your Contact

Demag contact

Demag Global Marketing

Postfach 67
58286 Wetter
Germany

Phone:
+49 (0) 2335 92-3907
Fax:
+49 (0) 2335 92-53907
Email:
marketing@demagcranes.com
Contact