Graphic elements give Demag a modern, bold look and make our materials stand out in a unique way.

12-degree layout

The letters of the Demag logo are written in italics, slanted 12° to the right. Based on that angle of 12°, all major images as well as the Demag Blue Box for headlines are cropped accordingly on the right side.

The 12-degree layout can also be applied to other elements, such as the yellow boxes for headlines. To avoid cluttering, however, this must not exceed two elements per view/page.

Crops on the same page should follow the same line (see example below) to create a great dynamic and consistent effect.